THE FEMALE FORWARD STUDIO FOR FUTURE FACING BRANDS ⟶ THE FEMALE FORWARD STUDIO FOR FUTURE FACING BRANDS ⟶ THE FEMALE FORWARD STUDIO FOR FUTURE FACING BRANDS
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The community
events
Upcoming events
Coming soon
past events
Sep 7, 2023
Conversation with Jess Cartner-Morely
Fashion, ‘Femininity’ and Feminism
The conversation with Jess was thought-provoking and wide-ranging; from the history of power dressing, the politics of pockets, and the multifaceted nature of modern womanhood and feminism.
June 17, 2023
Imagine an NFT
We held a live charity auction, lead by Christie’s Auction House – and an expert panel discussion about gender diversity in art, the world of NFT creativity and the potential Web3 offers to create long-lasting social impact.
Click here to read the article written about.
June 7, 2023
moments
Upcoming moments
Coming up soon
IWD24
past moments
Mother’s Day cards for misogynists
Double Standards
Ever wondered why men are described as ‘passionate’ if they feel deeply about an issue, but women are often labelled ‘hysterical’ if they behave the same way? We have, and for IWD we’re highlighting the sexism hidden in everyday language via our new campaign ‘Double Standards’. More about the work here.
IWD’23
The brilliant Caitlin Moran joined us at our IWD event on 2nd March to talk about all things Misogyny, Media and Motherhood (you can read a little thought piece from two of our creatives inspired by the event here.) You can read more about the evening here.
Fixing the (other) Climate Gender Gap – whitepaper
Download our latest white paper: Fixing the (other) Climate Gender Gap
Google ‘climate change AND gender’ and you’ll be served up a fair number of hits that explain precisely why women are considered more vulnerable to climate change than men (bottom line: they constitute the majority of the world’s poor and are more dependent on the natural resources which climate change threatens the most.)
(re)imagine
Thank you to everyone for your incredible entries for our (re)imagine campaign.
In support of three charities; Beyond Equality, Women for Women International’s Ukraine Fund and the Young Women’s Trust.
Info on the campaign here.
The Age of Age – whitepaper
Download our latest white paper: The Age of Age.
As women grow older, they find themselves underrepresented in advertising and feel increasingly invisible to brands.
80% of the UK’s wealth is held by those over 50, and the majority will be in female hands by 2025. Brands under-targeting women over 50 is nothing new, and the commercial potential for winning them over is clearer than ever. So why aren’t brands capitalising?
Gender Diversity Roundtable
Our Gender Diversity Report highlighted that agencies with more women in senior positions are more profitable, more socially responsible, and provide safer, higher-quality customer experiences — among many other benefits.
We hosted a Webinar + CMO roundtable to discuss the findings of our report in March 2022.
Read our content and news
Helen James is the CEO of CPB Europe and the co-founder of Creative Equals Business, a leadership programme and community for women in the creative industries. She is focused on ensuring more women in marketing and creative roles are able to thrive at the top. Since June 2022 she has been writing articles focused on marketing to women, read them on the Marketing Week here.
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