Women carry a heavier mental load, which contributes to the fact they are twice as likely to suffer extreme stress than men. In those times, where stress and worries are taking over, we can physically feel the weight bearing down on us.
The campaign is rooted in the breath. Contrasting the shortness of breath, the tightness of the chest in those stressed moments, with the controlled, rhythmic breaths of a workout. Followed by the deep breath of release as the workout comes to an end. Finally relaxed. Head clear of thoughts.
We want to acknowledge and highlight the importance of women taking control over their mental health. When she takes the time for herself to exercise – that’s when she can finally catch a breath. She thinks, she worries, she works, she does. But when she moves, she breathes.
Key Visuals
In-Feed Content
Bespoke in-feed assets developed from a larger communication plan which help to bring the main insight to life.
Reels
Yoga
Running
BTS
Snackable, fit for purpose social content filmed on the day and optimised for IG reels & TikTok.
Paid Carousel
Product focused paid carousels to drive conversion of the Nagino™ Collection.
Web
The campaign content hub.
